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The digital market place in Zambia

With the Best of Zambia, you are better able to position yourself in the digital market place, reach more customers and stand out from the rest of the pack.

Written by Joseph Brown Wednesday, 11 January 2017

What the the digital advertising landscape looks like as we move into 2017

In 2017 it doesn’t matter who you are marketing to — businesses or consumers — customers in Zambia are starting to interact with your brand across multiple channels and devices (as they are in most other places). Plus, they have more expectations than any other buyer generation in history. Modern customers want personalised, one-on-one conversations with brands at the right place and at the right time. Your customer expects a conversation to take place seamlessly from your website to her cell phone, and on social media and all the other websites she visits in any given day, week, or month. In short your customer now expects a continuous experience.

Don’t get it wrong

This can be a real challenge for many of our clients and advertisers. And all of these new engagement opportunities can be confusing! Executed poorly, they can lead to low engagement and irritated buyers. But the Best of Zambia business marketing platform is here to help. It provides the technology and innovations that give you the ability to provide dynamic content. And it is continually advancing in order to provide ever-improving opportunities for you to engage with your customers in a cross channel way. With the Best of Zambia, you are better able to position yourself in the digital market place, reach more customers every day and stand out from the rest of the pack.

The goal of the Best of Zambia advertising is to provide a thorough overview of your business so that your customers are clear about your services and product offering. We then take advantage of the digital advertising landscape and help you create a framework for engaging your audience within these channels as part of a seamless conversation.

There is a lot of noise generated in digital channels and we can help your business navigate through the noise to give a clear and comprehensive message to your customers on all channels. Learn more about how to advertise on the Best of Zambia.