Radio Phoenix was the first independent commercial FM radio station, introduced in 1996. The station hosts popular music shows and due to public demand, several talk shows have been incorporated throughout the broadcasting schedule. You can even listen to the show live.
Coverage
Radio Phoenix has the the widest FM radio coverage, reaching four out of the nine provinces in Zambia with an excess of 643 kilometres. These provinces include part of Southern province through Lusaka, Central and Copperbelt provinces. Recent media surveys have put Radio Phoenix as the second radio station with the widest coverage after the national broadcasting station which covers the entire country. This position has made Radio Phoenix a household name with a listening audience of 75% of a 10 million plus population.
Over the years, Radio Phoenix has grown to acquire five extra FM frequencies. This expansion programme is to cover the entire mining area, all along the railway line to Chillilabombwe and also reaching the neighbouring Democratic Republic of Congo border in the north.
Approach to radio shows
Radio Phoenix is a highly interactive radio station and encourages the public’s participation by giving them a chance to air their views through live talk shows. Audience members can also give their comments and contributions through sound bites with the news bulletins.
Radio Phoenix has a comprehensive and professional news policy that ensures that the station provides responsible broadcasting. All stories aired on Radio Phoenix must be topical, newsworthy, well balanced without emotional involvement. They must be presented in a non-biased, non-partisan manner, with sound bites for authenticity.
Radio Phoenix believe that giving a voice to the voiceless is an essential aspect to their work. It is their aim to positively affect the lives of Zambian citizens through radio content that is developmental, educational, informative and generates awareness. Moving the country forward and out of poverty while tackling major issues such as HIV/AIDS are key to their vision.
Commercial air time
Advertising and sponsorship on Radio Phoenix can be a very effective part of your marketing mix since it is the radio station of choice across Zambia, with 75% of Zambia's population tuning in. The Radio Phoenix team is able advise you on delivering the most effective advertising campaign for your business. They can offer guidance, voice and sound sourcing together with radio advert recording services. Through their knowledge they can help ensure your message reaches the right people at the right time.
Social responsibility
Radio Phoenix is a commercial radio station with a human face that takes social responsibility seriously. The radio station goes an extra mile to give back to society and runs two charities alongside its core business activities. The Helpline Project assists the underprivileged, disabled, aged, widowed and orphaned across the country. The Breakthrough Cancer Trust lobbies for specialist treatment, surgery and medicine for female cancer patients admitted to the Radio Phoenix adapted Ward B21, at the University Teaching Hospital (UTH) in Lusaka.
A little history
On 18th September 1997, Radio Phoenix was destroyed by fire. True to its mythical name, Radio Phoenix literally rose from the ashes, better than ever. Since then, through accurate, controlled and workable systems, the station has been of assistance in training the staff of up and coming local community and commercial radio stations throughout Zambia and surrounding regions.
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