Build a Brand Masterclass at BongoHive

By BongoHive 5 months ago

Event details

19 June at 18:00—20:00
BongoHive (Thabo Mbeki Road, Lusaka)

Having a strong brand is fundamental to getting loyal, engaged customers. The strategic building blocks of branding will help define the purpose and benefits of your brand, which will impact everything your business does so that yourself, your employees and your customers are connecting to your brand. This masterclass will define the strategic fundamentals to creating a strong brand then we will explore how best to execute it. You’ll learn:

To define a brand strategy that will inform every element of your business
Getting clarity on your business mission, vision and personality
Pinpointing the key words to entice your customers (why you are unique, customer benefits etc)
Writing compelling brand stories & communications guaranteed to hook customers
How to create or brief a designer on making an impactful logo
Choosing the most suitable colours and imagery for your customer
How to execute all of the above effectively across Social Media & Website

This class will be a mix of theoretical and practical sessions, and will provide you with a week in-between sessions to further develop & refine your brand.

Cost: K500.00

This is a 4-session masterclass. Dates:
Monday 19th June 2017 18:00 – 20:00
Wednesday 21st June 2017 18:00-20:00
Monday 26th June 2017 18:00 – 20:00
Wednesday 28th June 2017 18:00-20:00

This masterclass is open to anyone from any sector, size of organisation or background.

For more information

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