Posted Event
almost 3 years ago

Digital Marketing and Analytics Masterclass

If you are a startup or small businesses with an established online community and want to take it to the next level? This Masterclass will show you how to plan a strategy, leverage off of tools to save you time and measure your impact.

No matter the platform you use, you will focus on defining your key metrics, establishing benchmarks and planning for growth.


Traffic and conversions from social media sites

Fan and follower numbers

Engagement and social reach performance


Fans and followers:

Conversation participation and sharing

Converting traffic to customers

How to analyse and use key metrics for:




Social reach

Maximize the impact of your social media channels and to utilize the powerful data your followers can provide.

This masterclass is open to anyone from any sector, size of organisation or backgrounds. To sign up please visit the link below.

3 Feb 09:00
Plot 16948B, Thabo Mbeki Road, Lusaka
Digital Marketing and Analytics Masterclass
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Start-up programmes
BongoHive is Zambia’s first technology and innovation hub. This organisation works with great minds building solutions that change the world. BongoHive’s programmes have been crafted to guide startups through the entrepreneurial journey; from idea right through to scaling. The organisation’s hive of innovative expertise feeds entrepreneurial thinking into young businesses to catalyse growth.

Run a business in Zambia?

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