When business owners strategise ways to increase profits, their energy is usually focused on how they can attract more customers to generate additional sales. However, working smarter — not harder — is the key to boosting the bottom line. Improving net profits is directly linked to your pricing strategy, controlling costs, increasing productivity, marketing resourcefully and tightening credit terms. This is a practical and interactive workshop, not a lecture. You will walk away from this workshop with a clear strategic action plan to double your profits in 12 months or less.