Posted Event
over 2 years ago

Digital Marketing & Analytics Masterclass

This Masterclass is for businesses with existing online communities who want to maximise their impact through targeting and analysing performance.

Do you have a startup or small businesses with an established online community and want to take it to the next level? This Masterclass will show you how to plan a strategy, leverage off of tools to save you time and measure your impact.

No matter the platform you use, you will focus on defining your key metrics, establishing benchmarks and planning for growth.


  • Traffic and conversions from social media sites
  • Fan and follower numbers
  • Engagement and social reach performance
  • Target

Fans and followers:

  • Conversation participation and sharing
  • Converting traffic to customers
  • How to analyse and use key metrics


  • Mentions
  • Traffic
  • Social reach
  • To maximize the impact of your social media channels and to utilize the powerful data your followers can provide.

About Facilitator: Simunza Muyangana

• Toast Master advanced leader-Silver

• 9 years experience in digital media and advertising

• Head of entrepreneurship and co-founder of BongoHive

This masterclass is open to anyone from any sector, size of organisation or background. To register visit the link below.

08:00-14:00 28 Jul 14:00
BongoHive, 16948B Thabo Mbeki Road, Lusaka
Digital Marketing & Analytics Masterclass
BongoHive image
Start-up programmes
BongoHive is Zambia’s first technology and innovation hub. This organisation works with great minds building solutions that change the world. BongoHive’s programmes have been crafted to guide startups through the entrepreneurial journey; from idea right through to scaling. The organisation’s hive of innovative expertise feeds entrepreneurial thinking into young businesses to catalyse growth.

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