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Digital Strategist

Cutting Edge invites applications from a senior and experienced Digital Strategist to drive innovation and highly effective digital marketing strategies for our clients as well as act as a thought leader for the agency. The person should have experience working with multiple brands in the social media marketing space. Must be well-organised, a strong communicator, client-facing, rock-star that bleeds social media marketing. Excellent client management, strategic thinking, and executive communication skills are required. The candidate will oversee Social Media campaigns, which include but are not limited to: research, campaign & content creation, execution, monitoring and reporting. Knowledge of some SEO best practices is also helpful but not a requirement.

Duties and Responsibilities

• Work with clients to create a social media strategy that collaborates with marketing, PR and advertising campaigns, research top influencers, competitors, and trends in clients’ industries.

• Create timely and engaging content optimised for platform used and intended audience.

• Monitor sites for customer service opportunities and initiate conversations on behalf of the client.

• Be happy, smile, and bring a positive attitude to the office

• Analyze and report social media actions on a monthly basis for successes and new opportunities.

• Create engaging and professional visuals that reflect client and their brand (Customize social media pages (ex. Facebook, Twitter, Google+, YouTube), develop supporting offline collateral, create original content, etc).

• Stay current with social media trends and tools – includes attending networking and educational events, reading blogs, and listening to podcasts.

• Continue to refine and define our social marketing process.

• Manage social media team members’ (includes interns) responsibilities, conduct team meetings, advise on projects, and motivate team members.

• Continue to refine and define our social marketing process.

• Work with team to create a solid branding message that’s reflected across marketing materials, social media content and shared by employees

Skills & Experience

• 3+ years of social media marketing experience (prefer to have account management experience).

• Experience including but not limited to Facebook, LinkedIn, Google+, Google Communities, Twitter, Snapchat, Flickr, YouTube, Pinterest, and more.

• Knowledge of social media and analytics software (Hootsuite, Raven Tools, Google Analytics, Facebook Insights, etc.).

• Working knowledge of social media paid advertising campaigns including Facebook, Linkedin and Twitter.

• Ability to blog about social media on the Cutting Edge website based on research, experience, and relevant social media news.

Additional Consideration For…

• Strong understanding of user-generated content management, content marketing and reputation management.

• Strong, professional written and verbal communication skills.

• Strategic content creation and excellent writing skills.

• Ability to work independently and in a team environment.

• Exceptional time management skills including the ability to handle multiple clients with changing priorities

How to Apply

Interested candidates can send their CV to:

Application deadline
30 Apr 17:00
Email applications to
careers@cuttingedge.co.zm
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Cutting Edge PR
Cutting Edge PR
Lusaka
Marketing and PR
Event management
Cutting Edge MediaCom, trading as Cutting Edge PR, is a full service communications consultancy that is dedicated to helping its clients achieve a voice in a global marketplace while catering to the dynamics and challenges of communications in emerging-market economies. This company is a member of the International Public Relations Association, Public Relations Institute of Southern Africa, Public Relations Society of America and the Zambia Public Relations Association.
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