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Channel Category Development Assistant

(Job Number: 1800080P)

Main Job Purpose:

  • The Channel & Category Development Assistant (CCD) reports directly to the Channel & Category Development Manager.
  • The CCD Assistant plays a critical role in supporting the CCD in a strategic and operational role.
  • The strategic element is to implement the marketing (Category) plans into a channel and customer specific plan, with guidance from the CCD and working jointly with marketing to ensure internal strategies are externalised.
  • From an operational perspective, the role is central to the day to day tasks of the category. CCD Assistant will support the CCD on S&OP (Demand Forecast), managing BBT Spend budgets and cascading a clear brief & KPI’s by 6P’s for the CD team to execute i.e. distribution tracking, pricing & innovation.
  • They work closely with other sub-functions within Customer Development (Account Management, Shopper Marketing, Trade Category Management and Operations) as well as across large business functions (Marketing, Finance, Supply Chain).

Job Summary

  • Assist with executing category planning through developing quarterly and monthly category plans across Assortment, Shelf-layout, Promotional strategy, Price positions
  • Help focus category management on the target shopper within strategic framework as set in National Category Building Plan
  • Support the annual account Joint Business Planning process through data analysis and opportunity identification
  • Support new product introduction for listing
  • Run customer specific category management projects
  • Use and leverage account specific category and shopper insights
  • Execute brand standards (brand DNA) and support development and execution of channel specific brand standards
  • Implement customer marketing plan activities
  • Ensure product availability and visibility
  • Measure and review category performance
  • Provide support to Account Manager in monitoring and analyzing retail margins and customer profitability
  • Drive shopper thought leadership that increases, develops and sustains Unilever and Category growth opportunities.
  • Drive Shopper Mission and Shopper/Channel understanding in all plans, activations, and innovations that deliver long-term consumer behavior change, incremental sales and build brand equity.
  • Leads execution of shopper based plans that are rooted in shopper and consumer insights aligned to brand/category objectives.
  • Work closely with key internal / external stakeholders to execute shopper marketing activities against key objectives.

Key Requirements

  • Minimum 1-2 years’ experience in category development, sales and marketing within FMCG
  • Experience in Point of Sale Activations – customer marketing
  • Undergraduate degree required.
  • B.Com preferred.
  • Marketing, Financial majors added benefit

How to Apply

Submit your CV and application on company Website:

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