Marketing Manager

Job Purpose:

  • The Marketing Manager will develop and implement marketing promotions, publicity and public activities of the organization in order to facilitate attraction of wide section of exhibitors to generate the required income.
  • Initiate business development and marketing plans to achieve the vision and strategic objectives of promoting trade and investment through exhibition.
  • Initiate marketing plans to ensure the utilization of the trade fair premises and grounds all year round.

Summary of Key Responsibilities

  • Develop and implement marketing and public relations plans to assist superiors with the production of promotional materials aimed at selling the various services provided by the Company.
  • Promote the as an attractive business opportunity for business houses advertising their company business ventures through provision of such information as economic climate, political stability etc.
  • Carry out market research through a wide range of activities in order to determine market trends, customers’ behavior and new development/improvement to the company activities.
  • Market the Company locally and internationally through different marketing efforts such as the distribution of promotional materials, promotional tours, seminars, and participation in various local and international Trade and Investment Exhibitions.
  • Prepares business proposal aimed at attracting support and assistance from cooperating partners.
  • Prepares Marketing Plans, and participates in formulation of cooperate Strategic Plan processes.
  • Prepares periodical reports on marketing activities and achievements on the business.

Required Knowledge and Skills

  • Knowledge and traceable experience in strategic planning and management.
  • Strong interpersonal skills and very good at both written and oral communication.
  • Creativity and innovation.
  • Ability to prepare a marketing budget.
  • Ability to calculate figures and amounts such as discounts, interest, commissions, proportions, percentages, area, etc
  • Excellent negotiating skills
  • Good interpersonal skills

Primary Areas of Accountability:

Qualifications and Experience

  • Degree in Business Administration, Marketing or Public Relations.
  • An MBA in any of the above will be an added advantage.
  • Relevant working experience of a Minimum of 5 years at senior Management level in a reputable Institution.
  • Must be result oriented
  • Most have strong understanding of marketing techniques such as writing and sending media releases and posting information on websites.
  • Must have worked in the Service or telecoms sector
  • Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
  • Must be a member of Zambia Institute of Marketing (ZIM).
  • Must have a clean valid driver’s license

How to apply

If you meet the hiring requirements for this position, apply online or email your CV and application letter in MS Word direct to:

Application deadline
14 Sep
Apply online
Email applications to and Copy-in
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Brilliance Executive Management Consultancy Ltd
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A consulting firm that is focused on offering the best human resource solutions to the business community. Services offered include recruitment and selection, training and development, organisational transformation, as well as research and strategic information. With a team of qualified and experienced professionals, Brilliance Executive Management Consultancy - BEMCONSULT is able to offer a superior service.

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