Yesbud Summit
Posted Job
almost 2 years ago

Event Marketing Manager

We are looking for the event marketing manager to be responsible for spearheading YESBUD Summit’s event marketing strategy, including but not limited to: trade show planning and attendance, securing speaking opportunities, representing YESBUD at industry events, and implementing guerilla marketing campaigns. This individual should have a successful track record of organizing attendance at trade shows and proving ROI through event marketing strategies and tactics.

Responsibilities:

  • Spearhead YESBUD’s event and tradeshow strategy, including but not limited to: identifying key events, internal team training for attendees (elevator pitch, demos, etc.), maintain pre- and post-show communication, and event attendance
  • Work with director of marketing and director of sales to organize and staff customer and sponsored events
  • Work with director of marketing and marketing executives to develop event strategy and objectives; spearhead initiatives to meet objectives based on lead generation, customer advocacy, and more.
  • Negotiate and execute contracts for large- and small-scale events
  • Travel frequently – up to 50 percent of your time will be spent traveling to various events both local and international
  • Drive marketing influenced pipeline and generate MQLs through onsite activations and support of the sales team
  • Analyze, track, and report on event ROI based on predetermined pipeline, revenue, and MQL metrics using YESBUD, email marketing, project management, and similar systems
  • Manage a team of event marketing specialists
  • Build relationships with YESBUD customers and prospects on a one-to-one basis
  • Interact with key decisions makers and account-holders
  • Work with in-house designer to ensure event display accurately represents the YESBUD brand
  • Responsible for ordering and tracking event inventory include collateral, giveaways, etc.

Requirements:

  • Bachelor’s in marketing or related discipline
  • 2+ years of related marketing experience, ideally in event marketing, demand generation, or sales enablement
  • Proven experience carrying out event marketing efforts, including trade show planning, attendance, and reporting
  • Experience partnering with an enterprise sales team
  • Highly organized with an ability to manage resources, budgets, and onsite personnel
  • Strong communication skills – written and oral
  • Capacity to manage multiple projects simultaneously
  • You are creative, innovative, and always think outside the box
  • Highly organized and proficient at managing multiple projects at a time
  • You are metric driven and have the ability to draw insight from complex marketing data
  • Confident with a dynamic personality
  • Capable of standing comfortably for up to eight hours a day, working long hours, and traveling frequently

How to Apply

If you believe you are the right candidate for the posts, please send your complete resume along with copies of NRC, academic and professional qualifications quoting the position, in the following format:

Job title_Name_CVnote e.g. Executive Director John Phiri CVnote

to:

Only shortlisted candidates will be contacted.

Application deadline
31 Jan 15:00
Email applications to
yesbudsummit1@gmail.com

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