Unilever Zambia Ltd
Posted Job
over 1 year ago

Channel & Category Manager_Across All Categories (Job Number: 190002HZ)

Purpose of the Role

The Channel and Category Development Manager reports directly to the Country Managing Director. This is both a key strategic and operational role and is a member on the country leadership team. The strategic element is to translate marketing (category) plans into channel or customer plans. They are key to bringing internal strategies or objectives into the external environment. They are also responsible for feeding back external elements into the internal environment.

From an operation perspective, the role is central to co-ordination across multiple facets.

They are responsible for owning the category demand forecast view, Total Trade Term Spend and providing clear brief & KPI’s by 6P’s for the CD team to execute ie distribution tracking and sales targets at a category level.

They work closely with sub-functions within Customer Development as well as across large business functions (Marketing, Finance, Supply Chain).

Main Responsibilities

  • Develop category strategic plan; provides customer, channel lens to brand priorities; input into innovation / renovation business cases (e.g. pack size by channel, pricing, distribution & trade margins)
  • Develop Channel strategies by geography
  • CCD responsible to develop the Internal Category business Plan that helps shape the Customer Facing Category Strategy
  • Represent Customer Development and lead for trade feedback into the Regional Leadership Team and translation/brief into CD community of strategic plans on ongoing basis.
  • Input into holistic shaping of customer/ channel investment (shopper marketing, trade marketing, in-store)
  • Responsible for building and executing pricing & trade investments for category/ channel
  • Lead consolidated CD input into Forecasting Process and own the output (month 1-3) – manage/ drive CD business performance in the month and quarter.
  • Lead for category Core KVIs ie. Improvement of distribution and OSA.
  • Ownership of TTS at category level – track and redistribution/trade off of spend by channel and customer to drive growth strategies – Input category P&L into planning quarterly/monthly financial forecasts.
  • Responsible for implementing SHEQ and Security policies and management systems relevant to the role.
  • KPI’s
  • Deliver/ land the month and quarter plan
  • Turnover and Category Growth
  • Promotions / TTS management & budgets
  • Distribution KPI/ KVI, Forecasting accuracy
  • Share of shelf, share of assortment, quality of distribution
  • Customer profitability/ Service levels / On shelf availability

Key Stake Holders:

  • Marketing
  • Account Managers
  • Functional Skills
  • Customer Management and selling essentials
  • Point of Purchase execution and monitoring
  • Optimising promotional sell-out
  • Leveraging Strategic Customers
  • Understanding and applying shopper insight
  • Channel strategy and development
  • Finance & Business Acumen
  • Channel Strategy, Customer Service Excellence, Trade Investment & Pricing


  • Bachelor degree
  • B.Comm preferred. *Marketing, Financial majors added benefit*

How to Apply

Submit your CV and application on company website:

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