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Assistant Digital Marketing Specialist D - IRC171114

First National Bank can trace its origins back to the Eastern Province Bank, which was formed in Grahamstown, South Africa in 1838. By 1874, the bank had four branches – Grahamstown, Middelburg, Cradock and Queenstown.

Due to a recession, the bank was bought out in 1874 by the Oriental Bank Corporation (OBC). However, as a result of financial difficulties being experienced in India, the OBC decided to withdraw from South Africa. The Bank of Africa was subsequently formed in 1879 to take over OBC’s business in South Africa.

Purpose

  • The incumbent will assist with creating and building an online presence through social media platforms to maximize FNB Zambia reach and sales.

Experience and qualifications

  • Marketing Degree or Diploma.
  • 1 to 2 years related experience.
  • Macromedia suite: Dreamweaver Flash, ColdFusion, Adobe suite: Photoshop, Illustrator experience
  • HTML/CSS.
  • MySql.
  • Experience of Web team/projects and Google Analytics is an advantage.

Responsibilities

  • Help to execute digital marketing campaigns to ensure they are aligned to the greater FNB business and marketing plans and needs of relevant business units.
  • Increase relevant traffic to the various owned digital channels (online, mobile, social media, applications) with the aim to ultimately increase sales and encourage digital service adoption.
  • Assist to Initiate, implement and control digital marketing related projects and campaigns in support of business drives, marketing plans and sales.
  • Contribute to the online reputation of FNB by identifying and implementing initiatives that encourage positive interaction, publicity and sentiment.
  • Participate in driving programmes and report on all digital marketing related initiatives to increase constructive engagement with FNB on various social media channels.
  • Act as a Liaison with Business Units and Marketing Division in order to draft, execute, monitor & report on marketing plans in accordance with budget and business plans.
  • Liaise with external suppliers in order to optimize the execution of marketing plans.
  • Provide technical support to other functional FNB areas to ensure effective digital campaigns.
  • Execute administration of all marketing related initiatives.
  • Respond to Business Unit marketing needs in an effective manner to ensure that their requirements are met and ensuring the long term effectiveness of the initiatives.
  • Prepare and submit weekly status reports to all parties concerned to ensure effective and ongoing communication on marketing related issues within and between Marketing and allocated Business Units.
  • Ensure that digital marketing initiatives meet FNB's risk and reputation requirements.

How to Apply

Submit your CV and application on company website:

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First National Bank Zambia Ltd (FNB)
First National Bank Zambia Ltd (FNB)
Lusaka
Personal banking
Business banking
Corporate finance
Investment
Mortgages
Loans
Electronic payment systems
First National Bank Zambia (FNB) is a subsidiary of the South African banking group FirstRand Group, with operations in Botswana, Lesotho, Mozambique, Namibia and Swaziland. Established in 2009 in Zambia it offers a wide range of banking products, including cheque and savings accounts, personal and home loans, student loans, mortgage loans, business loans, credit and debit cards, vehicle finance, investments, online and mobile banking as well as corporate finance.
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