Posted Job
8 months ago

Public Relations Manager

Role Summary

The PR Manager will be responsible for supporting the formulation and execution of the PR strategy and manage the formulation of content for regular and crisis PR as required. The PR manager is also responsible for maintaining and increasing brand image through a brand promotion strategy.


  • Planning, developing and implementing PR strategies.
  • Managing enquiries from media, individuals and other organisations.
  • Researching, writing and distributing press releases to targeted media.
  • Planning publicity strategies and campaigns.
  • Organising events including press conferences, exhibitions, open days and press tours.
  • Managing and sharing content with users on social media sites such as Twitter and Facebook.
  • Managing the PR aspect in a potential crisis situation.
  • Creating and managing brochures, handouts, direct mail leaflets, promotional videos, photographs, etc.
  • Analysing media coverage of the brand.
  • Distributing information about new promotional opportunities and progress of current PR campaigns.
  • Speaking publicly at interviews, press conferences and brand presentations.
  • Any other duties as assigned by the supervisor.

Educational and Competency Requirements:

  • Bachelor’s degree in International Relations, News, Media Management or a related major.
  • MBA or Master’s degree in a PR/Media related field is added advantage.
  • 3 – 5 years of work experience in a PR environment.
  • Must have knowledge of the legal framework that relates to media in Zambia.
  • Must have proven relationship management skills with stakeholders (media houses, radio stations and government agencies).
  • Must have excellent command of English, both written and verbal communication.
  • Must be familiar with international public relations and handling crisis in public relations.
  • Must be detail oriented and have ability to implement strategy with proven results.
  • Should be analytical and be able to manage challenges relating to the department.
  • Should have demonstrable proficiency in the use of Microsoft Word, PowerPoint and Excel.

Method of Application

Applicants should send their resumes with the job title as email subject to the email below:

Only shortlisted candidates will be contacted.

Application deadline
13 Mar 15:00
Email applications to
TopFloor image
Recruitment and Training
Human capital development
Human capital consultancy
UPDATE IN PROGRESS///Founded in 2011, TopFloor provides human capital administration and consultancy, payroll outsourcing, HR recruitment as well as training services. The company is dedicated to listening to its clients' needs and creating customised solutions that enhance workforce skills and drive measurable, bottom-line performance. With a global network of world-class trainers, the best e-learning software, and a thorough understanding of the Zambian context, TopFloor has what your organisation needs to stay on the top.

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