Head Strategic Marketing and Communication B - IRC185056


  • To lead and direct the development of marketing strategies and plans for FNB Zambia in line with the business strategic direction.

Experience and qualifications

  • Minimum Qualification: Minimum Grade 12 Certificate with 5 credits and passes in English and Mathematics.

Preferred Qualification:

  • A relevant business degree but an MBA is preferred.


  • 10 Years banking experience, 5 Years at Executive level.
  • Knowledge and understanding of bank systems and Products.
  • Additional requirements
  • Creativity and Innovation
  • Judgement and Decision-making
  • Executive Disposition
  • Building Strategic Relationships/Networking
  • Communication
  • Commercial and Financial Acumen
  • Business Insight and Risk Awareness
  • Developing People
  • Strategic Leadership


  • Establishment, alignment and management of target and budget goals whilst ensuring effective control of costs for a range of functional areas to increase cost efficiency.
  • Development of a service culture which builds rewarding relationships, proposes innovations and allows others to provide exceptional client service.
  • Increased participation in innovation, additional product awareness amongst staff, advertising campaigns, implemented within budget and on time.
  • Develop and maintain position of expert and knowledge for Marketing teams through adding value and knowledge sharing of competitors, industry learnings, 360 reviews and relevant insight.
  • Development of a marketing management capability that allows for efficient conceptualization, planning and delivery of marketing and media strategies throughout business.
  • Through analytical business thinking translate strategies into actionable goals and execute relevant projects / initiatives aligned to strategic objectives with specific performance measures and control systems to track progress - building segment branch capacity.
  • Monitoring of changes in laws, regulations, initiatives and relevant industry practices, drafting and implementation of appropriate interventions.
  • Comply with audit requirements.
  • Ensuring a collaborative network across business segments in order to achieve business objectives and effective marketing campaigns implemented in the business units.
  • Initiate and manage market research, data mining and quantitative analysis to ensure sustainability and future competitive growth.
  • Gather and disseminate accurate and timely information to all relevant stakeholders throughout the business and broadcast media.
  • Develop processes and measures to track effectiveness of communication campaigns.
  • Manage own development to increase own competencies.
  • Plan and manage performance, skills development, talent and culture of team in order to improve innovation, achieve efficiencies and increase competencies.
  • Contribute to the development and execution of the business unit strategy through the development and implementation of the People Strategy and operational objectives.
  • Any duties as may be assigned by Line Manager.

Method of Application

Submit your CV and application on company website:

First National Bank Zambia Ltd (FNB) image
First National Bank Zambia Ltd (FNB)
Personal banking
Business banking
Corporate finance
Electronic payment systems
First National Bank Zambia (FNB) is a subsidiary of the South African banking group FirstRand Group, with operations in Botswana, Lesotho, Mozambique, Namibia and Swaziland. Established in 2009 in Zambia it offers a wide range of banking products, including cheque and savings accounts, personal and home loans, student loans, mortgage loans, business loans, credit and debit cards, vehicle finance, investments, online and mobile banking as well as corporate finance.

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