Reputable Company
Posted Job
7 months ago

Marketing Specialist

We are an Information Technology company. Our firm is looking for a seasoned professional to fill the role of Marketing Specialist. The Marketing Specialist will be responsible for executing effective marketing strategies, assisting with campaign development, analyzing the effectiveness of each campaign and developing our lead generation programs. The successful candidate will play an integral role in building and engaging the company’s customer base, and creating effective strategies that will promote the long-term growth of our firm.

Marketing Specialist responsibilities:

  • Develop marketing strategies for projects, including company websites and social media
  • Work closely with the sales team on program development and implementation
  • Create and execute lead generation programs
  • Analyze data to determine campaign efficiency
  • Ensure creative marketing materials undergo regular review and adhere to brand guidelines
  • Develop and communicate marketing plans, campaign results and project recommendations to senior management team
  • Create awareness of and develop the brand you’re marketing
  • Communicate with target audiences and build and develop customer relationships
  • Help with marketing plans, advertising, direct marketing and campaigns
  • Source advertising opportunities and place adverts in the press or on the radio
  • Work closely with in-house or external creative agencies to design marketing materials such as brochures and adverts
  • Write and proofread marketing copy for both online and print campaigns
  • Produce creative content, including videos and blog posts
  • Run social media channels (e.g. Twitter, Facebook and LinkedIn) to enhance audience engagement
  • Organise and attend events such as conferences, seminars, receptions and exhibitions
  • Source and secure sponsorship
  • Liaise with designers and printers and organise photo shoots
  • Arrange the effective distribution of marketing materials
  • Maintain and update customer databases
  • Conduct market research, for example using customer questionnaires and focus groups
  • Develop relationships with key stakeholders, both internal and external.

Marketing Specialist skills:

  • Bachelor’s Degree in Marketing, Advertising or related discipline
  • 3+ years’ experience in a marketing role
  • Strong organisation and prioritisation skills
  • Proficiency with Google Analytics and web analysis tools
  • Ability to work well in a fast-paced, collaborative environment
  • Strong understanding of Microsoft Office programs
  • Excellent analytical, communication and presentation skills

Method of Application

Suitably qualified candidates are encouraged to send their application letters and professional qualifications to the email below:

Application deadline
9 Apr 15:00
Email applications to
kabwemkandawire3@gmail.com

Run a business in Zambia?

Online Business Essentials – Everything you need to market your business online
Ecommerce – Everything you need to start an online store and sell online
Branded Website – Everything you need to launch a business website

About us

Find suppliers for whatever you need in Zambia
Each supplier page has all the information you need to choose the best option for you — contact details, directions, opening times, photos, prices, products, services, special offers and more.
Our mission
Provide useful information about businesses in Zambia
Empower Zambian businesses to market themselves online
Share our beloved country and continent with the world
© 2020 Infobwana Ltd. All rights reserved