Understand category dynamics and identify ways to improve Brand performance in short, medium and long term.
Collaborate with Functional teams to implement Brand strategy
Develop brand plans, with specific focus on the next year aligning with Business Unit on activity grids for planned new products and key promotional initiatives.
Work cross functionally to develop the specific parts of the budgeted plan, including and new product timelines, trade activities, volumes, pricing, promotion, media support and A&P spend.
Provide input to finance to develop the category and brand P&L for the Budget and manage the business via a monthly in-depth review of the P&L.
Present an overview of the category, as well as plans to drive Category share performance and financial KPI’s at least twice per year to the Business Executive Manager
Manage the business in respect of the monthly CBPE discipline, anticipating gaps and opportunities and proposing actions to address them.
Manage the detail of new product introductions, and transitions on existing products via cross functional collaboration in various meetings.
Develop high impact consumer communications, by integrating all media options to achieve brand and business goals which maximize our Return on Investment.
Based on brand strategy, competitive and internal financial analysis review pricing strategy and make recommendations for periodic price increases.
Bachelor’s degree in Marketing or Marketing related focus / Honours preferred
Minimum of 5 years brand manager / 3 years Senior brand Manager experience (preferably in a FMCG environment) with a reasonable amount of exposure to the core Marketing competencies: consumer insight, strategy, budget & planning, promotions management, business & financial management, new product development, Digital media, advertising development & an understanding of the trade
Key Personal Attributes
Ingenious - An innovative yet objective thinker
Explorer - Demonstrates a ‘can do’ / entrepreneurial & commercial acumen
Shrewd - Ability to deliver projects in full, on time and to the highest quality
Fighter – Driven to get the best result and win, Challenges themselves and others
Architect- A leader; sets direction, provides clarity, sets standards, measures, motivates and inspires
Must have strong analytical skills i.e. use research, factual information when solving problems and come up with well thought through solutions
Numerate with good attention to detail
Ability to work well under time pressure / stressful conditions
Computer Literacy (SAP, Nielsen, Microsoft office, Word, Excel and PowerPoint)
If you feel you fit the criteria kindly send your CV to the email below: