Cutting Edge PR

Cutting Edge PR is setting a professional standard in Zambia in the following key areas:

Communication in global and emerging markets

Cutting Edge PR is recognised locally and internationally as a pioneer in the industry. It is dedicated to helping its clients achieve a global market place whilst addressing the dynamics and challenges of communications in emerging market economies.

Local understanding, global reach and international best practice

Cutting Edge PR has a professional team of consultants who bring together business, communications, marketing, political acumen and experience in order to provide the client with the best possible communications solutions. The company is affiliated with respected global PR firms, which allows worldwide reach, placing the company in a position to combine local understanding with international best practice.

Embracing digital communications

The shift from media relations to all new forms of social media has resulted in Cutting Edge PR continuing to provide strategic planning, research, and persuasive communications, driven by recognising and embracing digital communications.

Cutting Edge PR has the following professional memberships

• International Public Relations Association (IPRA)
• Public Relations Institute of Southern Africa (PRISA)
• Public Relations Society of America (PRSA)
• Zambia Public Relations Association (ZAPRA)
• American Chamber of Commerce in Zambia

Cutting Edge PR has a confident, resourceful and modern approach to communications. This enables the company to provide workable solutions for some of the most respected companies in Zambia. It helps clients move their businesses forward, covering the following key areas:

• Business to business – Corporate Communications, Reputation Management, Crisis Communications, CSR
• Business to consumer – Consumer Brands, Food and Beverages, Health, Technology, Travel and Hospitality, Entertainment
• Public affairs

PR services include

• Media relations and strategy
• Corporate and brand communications
• Communications policy and strategy
• Crisis preparedness and communications
• CSI counsel and strategy
• Training and development
• Editorial communications
• Strategic platforms – events, conferences and symposiums
• Creative design and development
• Internal communications
• Employee engagement and communications research

Cutting Edge PR is one of the leading event management companies in Zambia. This company has the necessary experience to flawlessly manage a wide array of corporate and private events, all with a range of budgets and unique challenges. By blending creativity and innovation, Cutting Edge PR always delivers unique and memorable event experiences. The company’s outstanding service and dedication is what makes it one of the best companies in the industry.

Cutting Edge PR brings a new and unique approach to event management. The company handles every project with meticulous attention to detail and precision. No matter the size and kind of event, Cutting Edge PR treats each like a business with clear strategic goals, defined milestones, and a comprehensive plan.