The most widely used Hospitality marketing text this leader is comprehensive and innovative, managerial and practical, state-of-the-art and real-world. Building on the authors’ expertise, it uses an integrative approach to discuss the major marketing decisions hospitality marketing managers face in today’s global marketplace.
This company has been providing superior quality educative books and magazines to the Zambian public since 1991. Bookworld's reputation has been enhanced by their association and experience in working with publishers and booksellers worldwide. The company has developed a large network of readers across the country.