Franchises and Affiliates in Zambia
As Zambia continues to develop, the number of opportunities for franchises and affiliates continues to grow, with many global, regional and national brands establishing themselves. With a franchise, the franchisor is a supplier who allows an operator, or a franchisee, to use the supplier's trademark and distribute the supplier's goods. In return, the operator pays the supplier a fee. With an affiliate program, a business rewards one or more affiliates for each visitor or customer brought by the affiliate's own marketing efforts. Affiliates can often in turn develop affiliates of their own.