They answer client questions on changes in media consumption behavior, the new forms of advertising and communication, the intrusion of social networks to balance and sometimes counter top-down speeches of brands and media, the fragmentation of media channels and the growing importance of content to attract audiences.
They deliver research and advisory services, deep understanding of the policy and political environment in countries, methodological expertise, and the most reliable and advanced data collection and analysis tools. They have the strongest team of experts of any global organisation, and specialists in the full range of insight techniques, from behavioral science to advanced analytics.
They have the largest team of recognised political polling experts in the world and are committed to sharing the insights from their work with clients and the wider community for the benefit of all.
IPSOS Zambia helps its clients address strategic questions with a combination of research expertise and consulting experience, which gives them a unique positioning in the marketplace.
They help clients transform insight into their competitive advantage. They integrate knowledge by combining various sources of insights: